The Politics of Shoes
Ivanka Trump sells stuff.
She sells dresses, and purses, and shoes. (Lots of shoes.)
And she sells them in very popular retail locations like Nordstrom, Macy’s, and TJ Maxx. Or at least she did…
Nordstrom, Macy’s, and TJ Maxx are slowly removing Ivanka Trump items from their stores. They are distancing themselves from the daughter of the most powerful man in the world.
They are choosing politics over profits. A powerful statement, indeed.
The retailers claim, however, it’s not a political move. It’s not cowardice. It’s not them treating the daughter of the president “unfairly,” as the President himself has claimed.
It’s just business.
“Sales are down. Interest is waning. We’re trying some new designs.”
All of these sound like legitimate reasons to dump a line or a designer. Everyone understands the simple consumer concept of “supply and demand.” But we also understand history. And history reminds us that Macy’s dumped Donald’s ties in response to his campaign promises to build a wall.
Fashion is a fierce business, but politics is fiercer.
Not everyone is liquidating Ivanka. Amazon.com is fully-stocked. Shocking when you realize that Jeff Bezos also owns the left-leaning, Trump-bashing Washington Post. But Bezos is a Billionaire. He answers to stockholders, not voters. If someone will buy it, he’ll sell it.
Amazon.com is the single-largest retailer in the world. They crush Macy’s, and Nordstrom, and TJ Maxx. They’re stock is racing to $1000 a share. Macy’s meanwhile, is shutting down stories faster than Donald Trump signs executive orders.
Business trumps Politics.
If you want to be political, run for President. Or, buy a newspaper. Or start a think-tank.
If you want to sell shoes, sell shoes.